{"title":"New Arrivals","description":"","products":[{"product_id":"daddy-issues-club-trucker-hat","title":"Daddy Issues Club Trucker Hat","description":"\u003cp\u003eMid-profile trucker cap with breathable mesh back.\u003cbr\u003eStructured front panel with high quality print that won't crack.\u003cbr\u003eOne size fits most with an adjustable snapback.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e60% Cotton \/ 40% Polyester\u003c\/li\u003e\n\u003cli\u003e100% polyester mesh back\u003c\/li\u003e\n\u003cli\u003eStructured 6-panel, mid pro\u003c\/li\u003e\n\u003cli\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eCurveable brim\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli\u003eDecorated in Canada\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Poor Choices Co","offers":[{"title":"Black","offer_id":48145556504830,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/White","offer_id":48145556537598,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Columbia Blue\/White","offer_id":48145556570366,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey\/Black","offer_id":48145556603134,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Royal\/White","offer_id":48145556635902,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White\/Black","offer_id":48145556668670,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White","offer_id":48145556701438,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/daddy-issues-club-white_black.png?v=1777916421"},{"product_id":"mentally-in-savasana-trucker-hat","title":"Mentally in Savasana Trucker Hat","description":"\u003cp data-start=\"38\" data-end=\"185\"\u003eFor when your body is in the grocery store, at work, or pretending to be productive – but your soul is lying flat on a yoga mat, fully checked out.\u003c\/p\u003e\n\u003cp data-start=\"187\" data-end=\"554\"\u003eThe \u003cstrong data-start=\"191\" data-end=\"215\"\u003eMentally in Savasana\u003c\/strong\u003e trucker hat is made for yoga lovers, hot mess express passengers, and anyone who believes “resting pose” is less of a pose and more of a lifestyle choice. Equal parts chill, cheeky, and slightly done with everyone’s nonsense, this hat belongs in the Poor Choices Co “yoga-ish” collection – because technically, thinking about yoga counts.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"819\"\u003eWith a classic trucker fit, breathable mesh back, curved brim, and bold front design, it’s perfect for post-class coffee runs, bad decision recovery walks, farmers markets, road trips, or pretending you’re spiritually balanced while running on caffeine and vibes.\u003c\/p\u003e\n\u003cp data-start=\"821\" data-end=\"833\"\u003e\u003cstrong data-start=\"821\" data-end=\"833\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"835\" data-end=\"1092\"\u003e\n\u003cli data-section-id=\"1rt0yzw\" data-start=\"835\" data-end=\"867\"\u003eClassic structured trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"1a2kej6\" data-start=\"868\" data-end=\"890\"\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"891\" data-end=\"920\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"ixoprj\" data-start=\"921\" data-end=\"934\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eCurveable brim\u003c\/li\u003e\n\u003cli data-section-id=\"t59dnl\" data-start=\"935\" data-end=\"974\"\u003eFront graphic: “Mentally in Savasana”\u003c\/li\u003e\n\u003cli data-section-id=\"kg15mm\" data-start=\"975\" data-end=\"1013\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"oc9775\" data-start=\"1014\" data-end=\"1092\"\u003eGreat for yoga class, casual wear, gifting, or avoiding eye contact in style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1094\" data-end=\"1119\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1094\" data-end=\"1103\"\u003eVibe:\u003c\/strong\u003e Namaste in bed.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Black","offer_id":48145185407230,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White","offer_id":48145185571070,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Black\/White","offer_id":48145204019454,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Royal\/White","offer_id":48145204052222,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Columbia Blue\/White","offer_id":48145204084990,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey\/Black","offer_id":48145204117758,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Red\/Black","offer_id":48145204150526,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White\/Black","offer_id":48145204183294,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/mentally-in-savasana-blue_white.png?v=1777906942"},{"product_id":"save-a-horse-trucker-hat","title":"Save a Horse Trucker Hat","description":"\u003cp data-start=\"30\" data-end=\"140\"\u003eSome hats whisper. This one walks into the bar, orders tequila, and makes questionable decisions by last call.\u003c\/p\u003e\n\u003cp data-start=\"142\" data-end=\"479\"\u003eThe \u003cstrong data-start=\"146\" data-end=\"162\"\u003eSave a Horse\u003c\/strong\u003e trucker hat is built for rodeo nights, country concerts, Stampede season, bachelorette weekends, and anyone who knows exactly where this saying is going without needing the rest printed on the hat. It’s playful, a little flirty, and just subtle enough to wear in public while still getting the right people to smirk.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"695\"\u003eWith a classic trucker fit, breathable mesh back, curved brim, and bold script front design, this hat is made for dance floors, beer gardens, tailgates, road trips, and late nights that start with “just one drink.”\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"709\"\u003e\u003cstrong data-start=\"697\" data-end=\"709\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"711\" data-end=\"962\"\u003e\n\u003cli data-section-id=\"1rt0yzw\" data-start=\"711\" data-end=\"743\"\u003eClassic structured trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"1a2kej6\" data-start=\"744\" data-end=\"766\"\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"767\" data-end=\"796\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"ixoprj\" data-start=\"797\" data-end=\"810\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eCurveable brim\u003c\/li\u003e\n\u003cli data-section-id=\"1845tjr\" data-start=\"811\" data-end=\"842\"\u003eFront graphic: “Save a Horse”\u003c\/li\u003e\n\u003cli data-section-id=\"kg15mm\" data-start=\"843\" data-end=\"881\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"16916f2\" data-start=\"882\" data-end=\"962\"\u003ePerfect for rodeo nights, country bars, concerts, parties, and Stampede season\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"964\" data-end=\"1002\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"964\" data-end=\"973\"\u003eVibe:\u003c\/strong\u003e Yeehaw, but make it trouble.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Heather Grey\/Black \/ Black","offer_id":48145480057086,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey\/Black \/ Orange","offer_id":48145483727102,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Columbia Blue\/White \/ Black","offer_id":48145480089854,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Red\/Black \/ Black","offer_id":48145480122622,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White\/Black \/ Black","offer_id":48145480155390,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White\/Black \/ Orange","offer_id":48145483825406,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/White \/ Black","offer_id":48145480286462,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/White \/ Orange","offer_id":48145483858174,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ Black","offer_id":48145480319230,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White \/ Orange","offer_id":48145483890942,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ Orange","offer_id":48145497358590,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/Orange \/ Orange","offer_id":48145497751806,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Royal\/White \/ Orange","offer_id":48145497882878,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/save-a-horse-black.png?v=1777912339"},{"product_id":"rode-hard-trucker-hat","title":"Rode Hard Trucker Hat","description":"\u003cp data-start=\"27\" data-end=\"151\"\u003eThis one’s for the ones who stayed out too late, danced a little too hard, and somehow still made it to brunch the next day.\u003c\/p\u003e\n\u003cp data-start=\"153\" data-end=\"494\"\u003eThe \u003cstrong data-start=\"157\" data-end=\"170\"\u003eRode Hard\u003c\/strong\u003e trucker hat is made for rodeo nights, country concerts, Stampede weekends, after-parties, and anyone who treats “taking it easy” like a personal insult. It’s bold, a little cheeky, and built for the kind of nights that usually end with dusty boots, bad decisions, and at least one story you probably shouldn’t tell in full.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"695\"\u003eWith a classic trucker fit, breathable mesh back, curved brim, and clean front graphic, this hat is ready for beer gardens, backroads, barn parties, festival grounds, and every wild night in between.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"709\"\u003e\u003cstrong data-start=\"697\" data-end=\"709\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"711\" data-end=\"973\"\u003e\n\u003cli data-section-id=\"gu8yzw\" data-start=\"711\" data-end=\"745\"\u003eClassic structured trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"ntow0i\" data-start=\"746\" data-end=\"770\"\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"771\" data-end=\"802\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"m1zhpr\" data-start=\"803\" data-end=\"818\"\u003eCurveable brim\u003c\/li\u003e\n\u003cli data-section-id=\"1ap8apj\" data-start=\"819\" data-end=\"849\"\u003eFront graphic: “Rode Hard”\u003c\/li\u003e\n\u003cli data-section-id=\"waq1xa\" data-start=\"850\" data-end=\"890\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"1i8rmm6\" data-start=\"891\" data-end=\"973\"\u003ePerfect for rodeo nights, country bars, concerts, parties, and Stampede season\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"975\" data-end=\"1017\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"975\" data-end=\"984\"\u003eVibe:\u003c\/strong\u003e Saddle up, stay out, no regrets.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Charcoal\/Orange","offer_id":48145510662398,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey\/Black","offer_id":48145510695166,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/White","offer_id":48145510727934,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Red\/Black","offer_id":48145510760702,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White\/Black","offer_id":48145510793470,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White","offer_id":48145510826238,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Black","offer_id":48145521344766,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/rode-hard-heathergrey_black.png?v=1777914331"},{"product_id":"yoga-first-wine-next-trucker-hat","title":"Yoga First, Wine Next Trucker Hat","description":"\u003cp data-start=\"31\" data-end=\"154\"\u003eFor the person who can hold a warrior pose, survive hot yoga, and still make it to happy hour with priorities fully intact.\u003c\/p\u003e\n\u003cp data-start=\"156\" data-end=\"478\"\u003eThe \u003cstrong data-start=\"160\" data-end=\"185\"\u003eYoga First, Wine Next\u003c\/strong\u003e hat brings together wellness energy and weekend energy in one clean, cheeky design. Featuring bold block lettering, rich wine-inspired colours, and a playful wine glass graphic, it’s the perfect lid for yoga class, brunch, girls’ trips, patio days, or pretending your errands count as cardio.\u003c\/p\u003e\n\u003cp data-start=\"480\" data-end=\"658\"\u003eBuilt on a classic Richardson-style trucker cap, it has that structured front-panel look, breathable mesh back, and adjustable snapback fit that makes it easy to throw on and go.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"672\"\u003e\u003cstrong data-start=\"660\" data-end=\"672\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"674\" data-end=\"919\"\u003e\n\u003cli data-section-id=\"oxoms4\" data-start=\"674\" data-end=\"704\"\u003eStructured trucker-style fit\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"705\" data-end=\"734\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"g0o2zo\" data-start=\"735\" data-end=\"755\"\u003eOne size fits most\u003c\/li\u003e\n\u003cli data-section-id=\"1c4dnjl\" data-start=\"756\" data-end=\"800\"\u003eWhite front panel with black mesh and brim\u003c\/li\u003e\n\u003cli data-section-id=\"nwo3tv\" data-start=\"801\" data-end=\"826\"\u003eDTF-style front graphic\u003c\/li\u003e\n\u003cli data-section-id=\"fzivp4\" data-start=\"827\" data-end=\"919\"\u003eGreat for yoga lovers, wine lovers, brunch crews, and bad-decision-adjacent wellness plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"921\" data-end=\"1024\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBecause balance is important. Sometimes that balance is tree pose. Sometimes it’s a glass with friends.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Black\/White","offer_id":48157513679102,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/yoga-first-wine-next-glass-black_white.png?v=1778119188"},{"product_id":"namaste-right-here-trucker-hat","title":"Namaste Right Here Trucker Hat","description":"\u003cp data-start=\"44\" data-end=\"180\"\u003eFor the spiritually flexible, emotionally unavailable, and anyone whose version of inner peace involves not moving from this exact spot.\u003c\/p\u003e\n\u003cp data-start=\"182\" data-end=\"402\"\u003eThe \u003cstrong data-start=\"186\" data-end=\"208\"\u003eNamaste Right Here\u003c\/strong\u003e hat is built for yoga class, coffee runs, patio recovery sessions, awkward social events, and those sacred moments when someone asks if you’re coming with them and the answer is absolutely not.\u003c\/p\u003e\n\u003cp data-start=\"404\" data-end=\"574\"\u003eIt has that classic structured trucker fit, breathable mesh back, and adjustable snapback closure, so you can look centered even when your life choices suggest otherwise.\u003c\/p\u003e\n\u003cp data-start=\"576\" data-end=\"721\"\u003eWear it to yoga. Wear it to brunch. Wear it while refusing plans with the confidence of someone who has already found enlightenment on the couch.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"735\"\u003e\u003cstrong data-start=\"723\" data-end=\"735\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"737\" data-end=\"1060\"\u003e\n\u003cli data-section-id=\"vc1tl1\" data-start=\"737\" data-end=\"769\"\u003eStructured 6-panel trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"ukek56\" data-start=\"770\" data-end=\"811\"\u003eHeather grey front with black mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"812\" data-end=\"841\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"g0o2zo\" data-start=\"842\" data-end=\"862\"\u003eOne size fits most\u003c\/li\u003e\n\u003cli data-section-id=\"1d61nfq\" data-start=\"863\" data-end=\"893\"\u003eBold DTF-style front graphic\u003c\/li\u003e\n\u003cli data-section-id=\"3dnxdh\" data-start=\"894\" data-end=\"956\"\u003eBreathable, comfortable, and deeply committed to staying put\u003c\/li\u003e\n\u003cli data-section-id=\"2zatzs\" data-start=\"957\" data-end=\"1060\"\u003ePerfect for yoga people, patio people, introverts, extroverts in recovery, and selective participants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1062\" data-end=\"1103\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1062\" data-end=\"1103\" data-is-last-node=\"\"\u003eNamaste? Yes.\u003cbr data-start=\"1077\" data-end=\"1080\"\u003eRight here? Also yes.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Heather Grey\/Black","offer_id":48157522985214,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/namaste-right-here-heathergrey_black.png?v=1778119611"},{"product_id":"namaste-hungover-trucker-hat","title":"Namaste Hungover Trucker Hat","description":"\u003cp data-start=\"26\" data-end=\"184\"\u003eFor the yogi who found balance, lost it at brunch, and is now trying to reconnect with their higher self through hydration, sunglasses, and a very quiet room.\u003c\/p\u003e\n\u003cp data-start=\"186\" data-end=\"552\"\u003eThe \u003cstrong data-start=\"190\" data-end=\"210\"\u003eNamaste Hungover\u003c\/strong\u003e hat is for those sacred mornings when downward dog feels ambitious and savasana feels like a life plan. Bold, colourful, and just the right amount of ridiculous, this hat brings big “I made choices” energy to yoga class, coffee runs, girls’ weekends, patio recovery missions, and any situation where your aura needs a little extra concealer.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"710\"\u003eAvailable in fun colourways, this trucker-style cap keeps things breathable, adjustable, and ready for whatever version of wellness you’re attempting today.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"724\"\u003e\u003cstrong data-start=\"712\" data-end=\"724\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"726\" data-end=\"1037\"\u003e\n\u003cli data-section-id=\"oxook2\" data-start=\"726\" data-end=\"756\"\u003eStructured trucker-style hat\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"757\" data-end=\"786\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"g0o2zo\" data-start=\"787\" data-end=\"807\"\u003eOne size fits most\u003c\/li\u003e\n\u003cli data-section-id=\"1d61nfq\" data-start=\"808\" data-end=\"838\"\u003eBold DTF-style front graphic\u003c\/li\u003e\n\u003cli data-section-id=\"1dt8era\" data-start=\"839\" data-end=\"881\"\u003eBreathable mesh back on trucker versions\u003c\/li\u003e\n\u003cli data-section-id=\"kg15mm\" data-start=\"882\" data-end=\"920\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"45ak84\" data-start=\"921\" data-end=\"1037\"\u003ePerfect for yoga lovers, brunch survivors, weekend warriors, and people who treat recovery as a spiritual practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1039\" data-end=\"1084\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eNamaste? Absolutely.\u003c\/strong\u003e\u003cbr data-start=\"1061\" data-end=\"1064\"\u003e\u003cstrong\u003eHungover? Allegedly.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"White","offer_id":48157532553470,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Pink\/Black","offer_id":48157532586238,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Black","offer_id":48157537730814,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/White","offer_id":48157537763582,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Pink\/White","offer_id":48157537796350,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/namaste-hungover-white_ccfa8c47-842b-4a17-a3b8-612eac7220d1.png?v=1778121129"},{"product_id":"hot-mess-yoga-club-trucker-hat","title":"Hot Mess Yoga Club Trucker Hat","description":"\u003cp data-start=\"28\" data-end=\"143\"\u003eFor the yogi who showed up late, forgot water, almost cried in pigeon pose, and still somehow looked cute doing it.\u003c\/p\u003e\n\u003cp data-start=\"145\" data-end=\"483\"\u003eThe \u003cstrong data-start=\"149\" data-end=\"171\"\u003eHot Mess Yoga Club\u003c\/strong\u003e hat is for anyone whose wellness journey includes deep breathing, questionable life choices, and pretending coffee counts as hydration. It’s bold, playful, and perfectly suited for yoga class, school drop-off, errands, brunch, patio recovery, or walking into the studio like you totally have your life together.\u003c\/p\u003e\n\u003cp data-start=\"485\" data-end=\"598\"\u003eYou don’t need to be flexible.\u003cbr data-start=\"515\" data-end=\"518\"\u003eYou don’t need to be calm.\u003cbr data-start=\"544\" data-end=\"547\"\u003eYou don’t even need to remember which side is left.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"655\"\u003eYou just need to be a hot mess with good taste in hats.\u003c\/p\u003e\n\u003cp data-start=\"657\" data-end=\"669\"\u003e\u003cstrong data-start=\"657\" data-end=\"669\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"671\" data-end=\"986\"\u003e\n\u003cli data-section-id=\"oxook2\" data-start=\"671\" data-end=\"701\"\u003eStructured trucker-style hat\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"702\" data-end=\"731\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"g0o2zo\" data-start=\"732\" data-end=\"752\"\u003eOne size fits most\u003c\/li\u003e\n\u003cli data-section-id=\"1d61nfq\" data-start=\"753\" data-end=\"783\"\u003eBold DTF-style front graphic\u003c\/li\u003e\n\u003cli data-section-id=\"kg15mm\" data-start=\"784\" data-end=\"822\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"1dt8era\" data-start=\"823\" data-end=\"865\"\u003eBreathable mesh back on trucker versions\u003c\/li\u003e\n\u003cli data-section-id=\"13smdu1\" data-start=\"866\" data-end=\"986\"\u003eGreat for yoga lovers, brunch people, chaos coordinators, and anyone currently healing through iced coffee and sarcasm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"988\" data-end=\"1067\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"988\" data-end=\"1011\"\u003eHot Mess Yoga Club:\u003c\/strong\u003e where the poses are optional, but the drama is aligned.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Columbia Blue\/White","offer_id":48157548151038,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Black","offer_id":48157548183806,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Red","offer_id":48157548216574,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White\/Black","offer_id":48157548249342,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White","offer_id":48157548282110,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/White","offer_id":48163698508030,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/hot-mess-yoga-club-columbiablue_white.png?v=1778122191"},{"product_id":"bucked-fed-trucker-hat","title":"Bucked \u0026 Fed Trucker Hat","description":"\u003cp data-start=\"30\" data-end=\"131\"\u003eFor the ones who came for the rodeo, stayed for the snacks, and somehow ended up in the beer gardens.\u003c\/p\u003e\n\u003cp data-start=\"133\" data-end=\"488\"\u003eThe \u003cstrong data-start=\"137\" data-end=\"153\"\u003eBucked \u0026amp; Fed\u003c\/strong\u003e trucker hat is made for Stampede season, rodeo nights, country concerts, midway food, late-night dancing, and anyone whose ideal evening involves a little chaos and a lot of deep-fried regret. It’s western, playful, and just the right amount of ridiculous – basically the official hat of “I probably shouldn’t, but I absolutely will.”\u003c\/p\u003e\n\u003cp data-start=\"490\" data-end=\"750\"\u003eWith a classic trucker fit, breathable mesh back, curved brim, and bold western-inspired front graphic, this hat is ready for fairgrounds, tailgates, country bars, patios, road trips, and any night where the plan is loose and the food choices are questionable.\u003c\/p\u003e\n\u003cp data-start=\"752\" data-end=\"764\"\u003e\u003cstrong data-start=\"752\" data-end=\"764\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"766\" data-end=\"1060\"\u003e\n\u003cli data-section-id=\"gu8yzw\" data-start=\"766\" data-end=\"800\"\u003eClassic structured trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"ntow0i\" data-start=\"801\" data-end=\"825\"\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"826\" data-end=\"857\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"m1zhpr\" data-start=\"858\" data-end=\"873\"\u003eCurveable brim\u003c\/li\u003e\n\u003cli data-section-id=\"rqnhmz\" data-start=\"874\" data-end=\"907\"\u003eFront graphic: “Bucked \u0026amp; Fed”\u003c\/li\u003e\n\u003cli data-section-id=\"waq1xa\" data-start=\"908\" data-end=\"948\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"1dz9cxv\" data-start=\"949\" data-end=\"1060\"\u003ePerfect for rodeo nights, Stampede season, country concerts, parties, fairs, and food-fuelled bad decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1062\" data-end=\"1116\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1062\" data-end=\"1071\"\u003eVibe:\u003c\/strong\u003e Rodeo first. Snacks always. Regrets pending.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Red","offer_id":48164120920318,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Pink\/White","offer_id":48164120953086,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Pink\/Black","offer_id":48164120985854,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Columbia Blue\/White","offer_id":48164121182462,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Royal\/White","offer_id":48164121215230,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Blue\/Black","offer_id":48164124688638,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/bucked-fed-pink-white.png?v=1778277470"},{"product_id":"calgary-cultured-trucker-hat","title":"\"Calgary Cultured” Trucker Hat","description":"\u003cp data-start=\"55\" data-end=\"119\"\u003eSome people call it over-served. We prefer \u003cstrong data-start=\"98\" data-end=\"118\"\u003eCalgary Cultured\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"121\" data-end=\"494\"\u003eThe \u003cstrong data-start=\"125\" data-end=\"166\"\u003eI’m Not Drunk, I’m “Calgary Cultured”\u003c\/strong\u003e trucker hat is basically the official uniform of Stampede season. Built for long days, late nights, questionable dance moves, and very confident decisions, this hat is for the people who know Calgary’s finest western tradition isn’t just the rodeo – it’s pretending everything that happened after noon was perfectly reasonable.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"776\"\u003eWith a classic trucker fit, breathable mesh back, curved brim, and bold western-inspired graphic, this one was made for beer gardens, midway laps, concerts, chuckwagons, patio drinks, and the kind of nights that start with “just one” and end with mini donuts and no real timeline.\u003c\/p\u003e\n\u003cp data-start=\"778\" data-end=\"952\"\u003eWhether you’re two-stepping, day-drinking, bar-hopping, or simply doing your civic duty during the greatest 10 days of the year, this is the perfect \u003cstrong data-start=\"927\" data-end=\"951\"\u003eCalgary Stampede hat\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"954\" data-end=\"966\"\u003e\u003cstrong data-start=\"954\" data-end=\"966\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"968\" data-end=\"1287\"\u003e\n\u003cli data-section-id=\"gu8yzw\" data-start=\"968\" data-end=\"1002\"\u003eClassic structured trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"ntow0i\" data-start=\"1003\" data-end=\"1027\"\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"1028\" data-end=\"1059\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"m1zhpr\" data-start=\"1060\" data-end=\"1075\"\u003eCurvable brim\u003c\/li\u003e\n\u003cli data-section-id=\"kbk88w\" data-start=\"1076\" data-end=\"1134\"\u003eFront graphic: \u003cem data-start=\"1093\" data-end=\"1132\"\u003eI’m Not Drunk, I’m “Calgary Cultured”\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"waq1xa\" data-start=\"1135\" data-end=\"1175\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"azukwh\" data-start=\"1176\" data-end=\"1287\"\u003ePerfect for Calgary Stampede, rodeo nights, country concerts, parties, and wildly respectable bad decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1289\" data-end=\"1349\"\u003e\u003cstrong data-start=\"1289\" data-end=\"1298\"\u003eVibe:\u003c\/strong\u003e A little western. A little reckless. Very Calgary.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Black","offer_id":48164132520190,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White","offer_id":48164132552958,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"White\/Black","offer_id":48164132585726,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Charcoal\/White","offer_id":48164132618494,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Heather Grey\/Black","offer_id":48164132651262,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/calgary-cultured-black.png?v=1778279174"},{"product_id":"cowboys-where-dignity-goes-to-die-trucker-hat","title":"Cowboys – Where Dignity Goes to Die Trucker Hat","description":"\u003cp data-start=\"53\" data-end=\"149\"\u003eSome places build character. Cowboys builds stories you have to piece together the next morning.\u003c\/p\u003e\n\u003cp data-start=\"151\" data-end=\"400\"\u003eThe \u003cstrong data-start=\"155\" data-end=\"194\"\u003eCowboys – Where Dignity Goes to Die\u003c\/strong\u003e trucker hat is a loving tribute to Calgary Stampede nights, Cowboys Dance Hall energy, Cowboys Tent chaos, and the beautiful moment when “we’ll just stop in for one” becomes a full-blown personality reset.\u003c\/p\u003e\n\u003cp data-start=\"402\" data-end=\"656\"\u003eBuilt for beer gardens, two-stepping, lineups, loud music, lost friends, found friends, and decisions that seemed brilliant under neon lights, this hat says what every seasoned Stampede survivor already knows: dignity is optional, but the outfit matters.\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"965\"\u003eThis is a structured \u003cstrong data-start=\"679\" data-end=\"702\"\u003e6-panel trucker hat\u003c\/strong\u003e with a breathable mesh back, adjustable snapback closure, and a flat brim that can be curved if you’re ready to make that commitment. Basically, it’s ready for Stampede, concerts, country bars, rodeo nights, and any evening where the group chat becomes evidence.\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"979\"\u003e\u003cstrong data-start=\"967\" data-end=\"979\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"981\" data-end=\"1375\"\u003e\n\u003cli data-section-id=\"1dnxrr5\" data-start=\"981\" data-end=\"1023\"\u003eClassic structured 6-panel trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"ntow0i\" data-start=\"1024\" data-end=\"1048\"\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"1049\" data-end=\"1080\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"a18krz\" data-start=\"1081\" data-end=\"1116\"\u003eFlat brim – curvable if desired\u003c\/li\u003e\n\u003cli data-section-id=\"etn5q3\" data-start=\"1117\" data-end=\"1173\"\u003eFront graphic: “Cowboys – Where Dignity Goes to Die”\u003c\/li\u003e\n\u003cli data-section-id=\"waq1xa\" data-start=\"1174\" data-end=\"1214\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"uiclkq\" data-start=\"1215\" data-end=\"1375\"\u003ePerfect for Calgary Stampede, Cowboys Tent, Cowboys Dance Hall, country concerts, rodeo nights, bachelor\/bachelorette parties, and beautifully bad decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1377\" data-end=\"1415\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1377\" data-end=\"1386\"\u003eVibe:\u003c\/strong\u003e Yeehaw now. Apologize later.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Default Title","offer_id":48164133273854,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/cowboys-pink_black.png?v=1778279543"},{"product_id":"red-flag-collector-trucker-hat","title":"Red Flag Collector Trucker Hat","description":"\u003cp data-start=\"44\" data-end=\"137\"\u003eYou don’t ignore red flags. You admire them. You collect them. You maybe even text them back.\u003c\/p\u003e\n\u003cp data-start=\"139\" data-end=\"325\"\u003eThe \u003cstrong data-start=\"143\" data-end=\"165\"\u003eRed Flag Collector\u003c\/strong\u003e trucker hat is for the person who knows better, has heard the warnings, saw the signs, read the group chat’s concerns… and still said, “Yeah, but they’re fun.”\u003c\/p\u003e\n\u003cp data-start=\"327\" data-end=\"503\"\u003eTo be clear: you are not the red flag. You are simply a highly experienced curator of them. A connoisseur, really. A walking museum of questionable taste and excellent stories.\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"824\"\u003eBuilt as a structured \u003cstrong data-start=\"527\" data-end=\"550\"\u003e6-panel trucker hat\u003c\/strong\u003e with a breathable mesh back, adjustable snapback closure, and a flat brim that can be curved if desired, this hat is made for nights out, country bars, concerts, Stampede chaos, brunch debriefs, dating app disasters, and anyone whose friends have ever said, “Please don’t.”\u003c\/p\u003e\n\u003cp data-start=\"826\" data-end=\"838\"\u003e\u003cstrong data-start=\"826\" data-end=\"838\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"840\" data-end=\"1170\"\u003e\n\u003cli data-section-id=\"1dnxrr5\" data-start=\"840\" data-end=\"882\"\u003eClassic structured 6-panel trucker hat\u003c\/li\u003e\n\u003cli data-section-id=\"ntow0i\" data-start=\"883\" data-end=\"907\"\u003eBreathable mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"908\" data-end=\"939\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"a18krz\" data-start=\"940\" data-end=\"975\"\u003eFlat brim — curvable if desired\u003c\/li\u003e\n\u003cli data-section-id=\"1q0w4h4\" data-start=\"976\" data-end=\"1015\"\u003eFront graphic: “Red Flag Collector”\u003c\/li\u003e\n\u003cli data-section-id=\"waq1xa\" data-start=\"1016\" data-end=\"1056\"\u003eAvailable in multiple colour options\u003c\/li\u003e\n\u003cli data-section-id=\"bbfyrq\" data-start=\"1057\" data-end=\"1170\"\u003ePerfect for rodeo nights, parties, concerts, bad dates, group trips, and proudly questionable decision-making\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1172\" data-end=\"1231\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1181\"\u003eVibe:\u003c\/strong\u003e I can fix them. Probably not. But let’s find out.\u003c\/p\u003e","brand":"Poor Choices Co.","offers":[{"title":"Red","offer_id":48164141990142,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true},{"title":"Black","offer_id":48164142022910,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/files\/red-flag-collector-red_black.png?v=1778280607"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/7775\/7438\/collections\/collection-new-arrivals.png?v=1778259826","url":"https:\/\/poorchoicesco.com\/collections\/new-arrivals.oembed","provider":"Poor Choices Co.","version":"1.0","type":"link"}