About Poor Choices Co.

Poor Choices Co. was built for the stories you probably shouldn’t tell your parents.

We make hats and apparel for bad decisions, good stories, and zero regrets — the kind of stuff you wear to brunch after a questionable night, the rodeo, the lake, the mountains, the airport bar, the girls’ trip, the divorce party, or anywhere else poor choices tend to happen.

Based in Calgary, Alberta, we’re proudly Canadian, slightly unfiltered, and very much here for the people who don’t take themselves too seriously.

Our products are made for the fun ones. The loud laughers. The line dancers. The “one more drink” crowd. The people who know a good outfit can start a conversation, break the ice, or become part of the story.

We started with hats because they’re easy to throw on, impossible to ignore, and perfect for saying the thing everyone else is thinking.

Whether you’re headed to yoga-ish, rodeo nights, patio season, bachelor and bachelorette parties, or just a regular Tuesday that got out of hand, Poor Choices Co. has something for your next questionable decision.

Wear it well.

Make it a story.

Regret nothing.

Poor Choices Co.
Hats for bad decisions & good stories.