Wholesale

Make a good choice. Stock Poor Choices Co.

We make bold hats and apparel for bad decisions, good stories, and zero regrets — the kind of products that get picked up, laughed at, tried on, gifted, and talked about.

Based in Calgary, Alberta, Poor Choices Co. is built for retailers who want something with a little more personality on the shelf. Our products are cheeky, wearable, highly giftable, and intentionally conversation-starting.

In other words: they’re poor choices for all the right reasons.

Our wholesale program is currently being developed, but we’re already open to conversations with retailers who think Poor Choices Co. would be a strong fit for their customers.

Whether you’re interested in a small test order, seasonal designs, event-specific products, or a custom run for your store, we’d love to hear from you.

Why sell Poor Choices Co.?

Bold, funny designs that stand out in-store
Great impulse-buy potential
Perfect for gifts, girls’ trips, rodeo weekends, patio season, parties, and everyday bad decisions
Calgary-based and proudly Canadian
Flexible ordering options as we build out the wholesale program
Hats, apparel, and future product categories designed around humour, attitude, and conversation-starting moments
Custom and store-specific opportunities may be available
A brand name customers remember — even if they pretend they don’t